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FP TrendingMar 26, 2021 17:44:00 IST
On Thursday, 25 March, Snap Inc. introduced the launch of its first authentic sequence within the nation, named ‘Cellphone Swap India’. The 12-episode sequence, which premieres on Snapchat on Saturday, 27 March, has been filmed in Mumbai, Maharashtra.
In keeping with the press launch, Cellphone Swap has been a long-standing Snap authentic within the US. The sequence is at present in its twelfth season within the nation, and as many as 69 million viewers within the US have watched it on Snapchat’s Uncover web page. The essential format of the present includes having two strangers on a date swap their telephones, permitting them to undergo one another’s content material.
A one-minute-long promo of Cellphone Swap India has been launched by Snapchat on its YouTube channel. It reveals numerous folks on a date, assembly for the primary time. Just a few seconds into the promo, the folks within the actuality present are requested to commerce their telephones and that’s after they uncover new details about one another. After the telephone swap, they’re requested to determine in the event that they wish to go on a second date.
The Indian version of Cellphone Swap has been produced by Colosceum Media in partnership with Staff Whistle. The language of the present is a mix of Hindi and English, and subtitles for the present will likely be accessible in each languages.
As per the press launch, the primary Snap authentic will likely be adopted by many others. One other Snap authentic (starring rapper Raftaar) goes to be introduced quickly, together with unique creator reveals that includes Vir Das, Anushka Sen and Ruhi Singh.
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